Introduction
Finding information about company, industry or business topics can be a trying experience. No single source covers every aspect of every company, industry, or topic. You may have to look in several sources to find all the information you need. This tutorial follows the natural steps of company research in order to make the process comprehensible.
This tutorial will show you how to:
- Find articles
- Find company profiles
- Find financial statements and ratios
- Find recent articles about the company
- Locate financial analyst reports
- Research the industry in which a company participates
- Determine where to advertise and how much advertising will cost
- Determine who is most likely to purchase your product or service
- Access the library resources from on and off-campus
- Get further assistance