Putting it all together
SWOT analysis is a way to put the pieces of the company puzzle together, both for yourself and for presentation to others. SWOT stands for:
Strengths, Weaknesses, Opportunities, and Threats.
Throughout your research, you should have found information that fits into one or more of these categories. By using this structure, you will be able to summarize what direction you believe the company is heading in, how well managed the company is, how it compares to other companies, and if you would recommend this company over others in the industry.